HOW PRINCIPAL BRANDING SHAPES INSTITUTIONAL REPUTATION: INSIGHTS FROM SMPN 1 MEGALUH. j. manaj. pendidik. [Internet]. 2026 Feb. 13 [cited 2026 Jun. 2];11(1):55-67. Available from: https://ejurnal.stkip-pessel.ac.id/index.php/jmp/article/view/1206