CULTIVATING BRAND LOYALTY IN THE DIGITAL MARKETPLACE: EXPLORING THE INTERPLAY OF ONLINE ENGAGEMENT AND FEMININE IDENTITY AMONG COSMETIC CONSUMERS. j. manaj. pendidik. [Internet]. 2026 Jun. 22 [cited 2026 Jun. 27];11(3):4158-74. Available from: https://ejurnal.stkip-pessel.ac.id/index.php/jmp/article/view/2460