STRATEGI BRANDING SEKOLAH BERBASIS CERAH DALAM MENINGKATKAN DAYA TARIK CALON PESERTA DIDIK DI SDN GIRIPURNO 1
DOI:
https://doi.org/10.34125/jmp.v11i1.1632Keywords:
School Branding, Character Values, CERAH, Student AttractivinessAbstract
This study analyzes the branding strategy of SDN Giripurno 1 through the "CERAH" concept (Intelligent, Religious, Adaptive, and Harmonious) to enhance its appeal amidst intense competition with private schools. The research focuses on how a public elementary school builds a distinct identity to address shifting public preferences that prioritize school image and graduate character. Using a descriptive qualitative approach with library research, data were gathered from internal documents, curriculum, and digital publications, then analyzed systematically. The results show that integrating CERAH values into internal, external, and experience branding strategies creates strong institutional differentiation. Consistent communication of these character values significantly boosted public trust and enrollment interest. The originality of this research lies in its exploration of value-based branding within a public school context, an area often overlooked in educational literature. Unlike previous studies focusing on physical facilities, this research demonstrates that the comprehensive institutionalization of character values serves as a strategic magnet, strengthening a school’s competitive position in the modern era.
References
Bambang Jatmiko, Kholifah Fil Ardhi, Muhammad Zainal Abidin, Titi Laras, Sukardi, S., & Fathonah Eka Susanti. (2025). PENDAMPINGAN STRATEGI PEMASARAN BATIK SEKARNITI DENGAN SWOT ANALIS UNTUK MENUNJANG DAYA SAING WISATA KULONPROGO DAERAH ISTIMEWA YOGYAKARTA. J-ABDI: Jurnal Pengabdian Kepada Masyarakat, 4(12), 2483–2496. https://doi.org/10.53625/jabdi.v4i12.10271
Haerani, B., & Iskandar, R. (2025). Pengaruh Reputasi Sekolah Terhadap Keputusan Orang Tua Dalam Memilih Sekolah Menengah Pertama (SMP) Islam Darul Kirom Bekasi. 7(1).
Hariyani, L. (2025). Analisis Faktor Penurunan Jumlah Siswa Pada Sekolah-sekolah Kristen-Katolik di Kabupaten-Kota Magelang. Media Manajemen Pendidikan, 7(3), 423–431. https://doi.org/10.30738/mmp.v7i3.16889
Hotimlana, H., & Hidayah, U. (2024). INOVASI MADRASAH DALAM MENINGKATKAN BRANDING PENDIDIKAN ISLAM MELALUI KURIKULUM TERPADU. Dar El-Ilmi : Jurnal Studi Keagamaan, Pendidikan Dan Humaniora, 11(2), 1–11. https://doi.org/10.52166/darelilmi.v11i2.7829
Oplatka, I., & Hemsley-Brown, J. (Eds.). (2012). Author Biographies. In Advances in Educational Administration (Vol. 15, pp. 279–284). Emerald Group Publishing Limited. https://doi.org/10.1108/S1479-3660(2012)0000015015
Peniel Raprap, S. Th., M.Pd, W. (n.d.). KEPEMIMPINAN PENDIDIKAN 5.0: Mengelola Sekolah di Era Disrupsi. PT. Star Digital Publishing.
Putri, R. N. I., Rosyidah, U., & Alodia, A. Y. (n.d.). Employee Advocacy: Strategi Branding Kontemporer dalam Membangun Brand Image.
Rahmi, A., Yuliansyah, M., Anwar, K., Karimah, R., & Latifah, A. (2025). STRATEGI KEPEMIMPINAN DALAM MANAJEMEN BRANDING UNTUK MENINGKATKAN CITRA DAN DAYA TARIK SEKOLAH. JURNAL EDUCATION AND DEVELOPMENT, 13(3), 341–345. https://doi.org/10.37081/ed.v13i3.7491
Sari, R. (2025). Membangun Branding Sekolah Islam: Studi Komunikasi Strategis dalam Manajemen Pendidikan Islam. Kordinat: Jurnal Komunikasi Antar Perguruan Tinggi Agama Islam, 24(1), 1–13. https://doi.org/10.15408/kordinat.v24i1.46801
Ulin Nuha, S.Pd., M.Pd, M. (n.d.). Strategi Komunikasi Digital Humas dalam Menarik Peserta Didik Baru. CV. Adanu Abimata.
Universitas Tanjungpura Pontianak, Norianda, N., Dewantara, J. A., & Sulistyarini, S. (2017). INTERNALISASI NILAI DAN KARAKTER MELALUI BUDAYA SEKOLAH (Studi Budaya Sekolah Jumat Berkah). WASKITA: Jurnal Pendidikan Nilai Dan Pembangunan Karakter, 5(1), 45–57. https://doi.org/10.21776/ub.waskita.2021.005.01.4
