PELAKSANAAN STRATEGI PEMASARAN LEMBAGA PENDIDIKAN DALAM MENARIK MINAT SANTRI BARU DI PONDOK PESANTREN RAUDHATUL MUJAWWIDIN KECAMATAN RIMBO BUJANG KABUPATEN TEBO PROVINSI JAMBI
DOI:
https://doi.org/10.34125/jmp.v11i1.1953Keywords:
Pelaksanaan, Strategi Pemasaran, minat santri baruAbstract
This study aims to determine the implementation of educational institution marketing strategies in attracting new students at Raudhatul Mujawwidin Islamic Boarding School, Rimbo Bujang District, Tebo Regency, Jambi Province. The approach used in this research is a descriptive approach with a qualitative method. Data were collected through observation, interviews, and documentation. The data analysis techniques used in this study include data reduction, data display, and conclusion drawing (verification). The results of this study indicate that the implementation of educational institution marketing strategies in attracting new students at Raudhatul Mujawwidin Islamic Boarding School has been carried out well, as seen from the implementation process. The marketing strategies applied include mujahadah, maximizing the role of alumni, students’ parents, and community leaders as indirect promotional media, actively conducting socialization with the community, utilizing simple media, and improving service quality. Meanwhile, the inhibiting factors in attracting new students at Raudhatul Mujawwidin Islamic Boarding School consist of internal and external factors. External factors include parents’ concerns regarding issues of bullying in Islamic boarding schools. Internal factors include a lack of understanding or concern from within Raudhatul Mujawwidin itself.
References
Aditia Fradito, Suti’ah, M. (2020). Strategi pemasaran pendidikan dalam meningkatkan citra sekolah melalui kegiatan promosi. 10(2008).
Amiruddin, A. H. R. & S. (2021). Manajemen Pemasaran Jasa Lembaga Pendidikan Islam (F. A. Pratama (ed.)). K - Media.
Anggito, A. (2018). Metodologi Penelitian Kualitatif. Jejak.
D, K. (2017). Teknik Pengumpulan Data dalam Penelitian Kualitatif. Pendidikan Dan Kebudayaan, 2, 45–55.
David. (2011). Strategic Management Concepts: A Competitive Advantage Approach.
Fathurrochman, I., Endang, E., Bastian, D., Ameliya, M., & Suryani, A. (2021). Strategi Pemasaran Jasa Pendidikan Dalam Meningkatkan Nilai Jual Madrasah Aliyah Riyadus Sholihin Musirawas. Jurnal Isema : Islamic Educational Management, 6(1), 1–12. https://doi.org/10.15575/isema.v6i1.9471
Hasanah, D. U., Alfi, A., & Strategi, I. (2021). IMPLEMENTASI STRATEGI PEMASARAN LEMBAGA PENDIDIKAN PONDOK PESANTREN AL MUAYYAD SURAKARTA 1 UIN Raden Mas Said Surakarta Alfiahmad81@gmail.com 2 UIN Raden Mas Said Surakarta UIN Raden Mas Said Surakarta IMPLEMENTATION OF THE MARKETING STRATEGY OF AL MUAYYA. 8(2), 82–95.
Ifrani, I., Utami, S., & Hanifah, L. (2024). Sosialisasi Pencegahan Perundungan Dan Kekerasan Seksual Bawah Sadar Di Pondok Pesantren Putra Darul Istiqamah Barabai. Jurnal Pengabdian ILUNG (Inovasi Lahan Basah Unggul), 3(3), 533. https://doi.org/10.20527/ilung.v3i3.11296
Komariah, N., & Wulandari, S. (2024). Media Promosi Pondok Pesantren Hayatul Qur’an Indragiri Hilir Riau. Jurnal Ilmiah Keislaman, 2(1), 31–41.
Mahira, A. (2023). Penyajian Data dalam Penelitian Kualitatif. Riset Pendidikan, 7, 12.
Nurdewi. (2022). Analisis Data Kualitatif. Penelitian Pendidikan, 6, 89.
Sugiono. (2018). Metode Penelitian Kualitatif, Kuantitatif dan R&D.
Sugiono. (2019). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R&D).
Tsuroyya, E. (2017). Manajemen Kurikulum Pesantren Berbasis Madrasah di MAN 3 Sleman Yogyakarta. MANAGERIA: Jurnal Manajemen Pendidikan Islam, 2(2), 379–410. https://doi.org/10.14421/manageria.2017.22-09
