PENGALAMAN GENERASI Z DALAM MENGHADAPI PENGELOLAAN KEUANGAN DI TENGAH BUDAYA KONSUMERISME DIGITAL (STUDI FENOMENOLOGI SISWA SMAN 12 KOTA JAMBI)

Abstract

Objective: This study aims to describe the experiences of Generation Z students in managing their personal finances amid a culture of digital consumerism, as well as to identify the barriers and efforts students make in managing their finances at State High School 12 in Jambi City. Method: This study employs a qualitative approach using the phenomenological method. Data were collected through in-depth interviews, observations, and documentation, with students serving as the primary informants. Data analysis was conducted using the Miles and Huberman interactive analysis model, which includes data reduction, data presentation, and drawing conclusions. Results: The results of the study indicate that students’ experiences in managing their finances are still influenced by the pervasive digital consumerism culture, such as impulsive spending behavior, using money for lifestyle purposes, as well as the influence of social media and digital trends. Some students do not yet have good financial planning habits, such as tracking expenses and creating a budget. Major barriers include low financial literacy, the influence of the social environment, the ease of digital transactions, and psychological factors such as the fear of missing out (FOMO). However, some students are beginning to demonstrate positive efforts, such as saving, limiting spending, and prioritizing needs. Novelty: This study offers a phenomenological perspective on the real-life experiences of Generation Z students in financial management in the digital age.