TEKNIK-TEKNIK DASAR HUMAS DALAM ERA DIGITAL DALAM KONTEKS MANAJEMEN PENDIDIKAN ISLAM
DOI:
https://doi.org/10.34125/jmp.v11i3.2906Keywords:
Public relations, Public relations techniques, Islamic education, Organizational communicationAbstract
This study aims to examine basic public relations techniques and analyze their transformation and relevance in the context of Islamic education management in the digital era. Public relations is a strategic function that plays a role in building an institution's image, establishing relationships with the public, and increasing public trust. This study used a qualitative approach using a literature review of various scientific articles published in the last five years (2020–2025). Data was collected through searches of academic databases and analyzed using content analysis techniques. The study's results indicate that basic public relations techniques, including media relations, publicity, internal communications, community relations, events, and publications, remain relevant in Islamic education management practices. However, these techniques have undergone significant transformation with the development of digital technology, particularly through the use of social media and online communication platforms. Furthermore, this study found that public relations practices in Islamic education are not solely oriented toward communication effectiveness but must also integrate Islamic values such as honesty, trustworthiness, and transparency. Furthermore, this study identified gaps in previous studies, which were still partial and failed to comprehensively integrate basic public relations techniques within the context of Islamic education.
References
Al, Pendidikan, Falah Darussalam, Rifqi Akbar, Athallah Lazuardi, Muhammad Rifky, and Raditya Firdaus. “Strategi Komunikasi Humas Dalam Meningkatkan Citra Lembaga” 2, no. 2 (n.d.): 525–38.
Alamsyah, Ilham Lucky, Universitas Islam, Syekh Yusuf, Nur Aulya, Universitas Islam, Syekh Yusuf, Siti Handayani Satriya, Universitas Islam, and Syekh Yusuf. “TRANSFORMASI MEDIA DAN DINAMIKA KOMUNIKASI DALAM ERA DIGITAL : TANTANGAN DAN PELUANG ILMU KOMUNIKASI” 1, no. 3 (2024): 168–81.
Ananda, Viya, Nur Sakdiyah, Lilik Sulistiyaningsih, Silviana Ulfatul Kumaeroh, and Moh Mashudi. “Dimensi Hubungan Masyarakat Dalam Manajemen Pemasaran Lembaga Pendidikan Islam” 1, no. 1 (2025): 9–19.
Annur, Saipul, and Tutut Handayani. “Strategi Promosi Prodi Pendidikan Sendratasik Dalam Meningkatkan Jumlah Mahasiswa” 5 (2024): 51–60.
Azalia, Sherenika, and Marizki Purba. “CONTENT : JOURNAL OF COMMUNICATION Strategi Dan Implementasi Public Relations Di Perusahaan Rintisan Digital Indonesia ( Studi Kasus Di PT Nasco International )” 02, no. 01 (2024): 39–48. https://doi.org/10.32734/cjcs.v2i1.14681.
Fajrussalam, Hisny, Gaida Farhatunnisa, Rerey Realistiya, and Windy Aledya Rosyani. “Penggunaan Media Sosial Sebagai Sarana Pengembangan Dakwah Islam” 3 (2023): 2337–47.
Habib, Mustafa, Umi Masnah Sihombing, Utia Rahmadani, Universitas Islam, Negeri Sumatera, and Utara Medan. “Pentingnya Manajemen Humas Di Lembaga Pendidikan Islam The Importance of Public Relations Management in Islamic Educational Institutions” 1, no. 2 (2021): 269–75.
Jakkan, Madhukar. “PUBLIC RELATIONS TOOLS AND TECHNIQUES USED IN THE CORPORATE INDUSTRY: A FIVE-YEAR OVERVIEW WITH CASE STUDIES (2019-2024),” August 9, 2025.
Jurnal, Alfabet, Wawasan Agama, Risalah Islamiah, Abdul Rohim, Ryan Hammet, Dinesh Ramaswamy, Article Info, et al. “Menghadapi Era Industri 4 . 0 Dalam Pendidikan Islam Dengan Transformasi Digital Transformation” 2, no. 1 (2025): 1–10.
Jurnal, Halaman, Halaman Utama Jurnal, Stai Nurul, and Falah Air. “Jurnal Pendidikan Dan Pemikiran” 19, no. 1 (2024): 1308–18.
Krippendorff, Klaus H. Content Analysis: An Introduction to Its Methodology, n.d.
Kustiawan, Winda, Ade Tegar, Pramana Sianipar, Fadlan Habib, Studi Komunikasi, Fakultas Dakwah, and U I N Sumatera Utara. “Media Relations , Internal Communications and Corporate Community Involvement” 8 (2024): 27631–36.
Marsona, Khadijah, and Hamdi Abdul Karim. “Basic Concepts of Human Resource Management in the Perspective of Islamic Education” 5, no. 4 (2025): 1261–67. https://doi.org/10.58737/jpled.v5i4.949.
Pondok, D I, Pesantren Attaqwa, and Pusat Putra. “Aktivitas Dakwah Kh. Muhammad Amin Noer Di Pondok Pesantren Attaqwa Pusat Putra Ujung Harapan Bahagia Bekasi,” 2013.
Putri, Isnia Julia, and Nina Yuliana. “Transformasi Strategi Public Relations : Studi Literatur Atas Perkembangan Strategi PR Dalam Era Digital The Transformation of Public Relations Strategies : A Literature Review on the Development of PR Strategies in the Digital” 6, no. 0 (2025): 70–84.
Rahmatullah, Andi, and Fadil Indra Sanjaya. “Analysis of Event Management Application Development at Event Organizer Using Rapid Application Development Model Analisa Pengembangan Aplikasi Manajemen Event Pada Event Organizer Menggunakan Model Rapid Application Development” 5, no. January (2025): 216–21.
Reputasi, Membangun, Pendidikan Dasar, Islam Melalui, Public Relation, Era Revolusi Industri, Sekolah Dasar, Islam Terpadu, et al. “No Title” 5, no. 2 (2023): 16–34. https://doi.org/10.54396/alfahim.v5i2.668.
Shari, Adisti Rahma, and Muhammad Basri D. “Strategi Dan Bentuk Penyebarluasan Informasi Event Oleh Public Relations Nipah Park Melalui Instagram Di Makassar , Sulawesi Selatan” 6, no. 4 (2025): 242–52.
Three, T H E, Types Of, Three Components, Involved In, A S Worldviews, and Criteria For. “Table of Contents PART I - Preliminary Considerations,” n.d.
Timamah, Iik, Faridatul Jannah, Faiqotul Munawwarah, Khorina Badriyah, Ali Nurhadi, and Iain Madura. “AL-AFKAR : Journal for Islamic Studies Analisis Strategi Humas Dalam Meningkatkan Manajemen Mutu Pendidikan Islam Di Era Digital : Konsep Dan Implementasi” 8, no. 2 (2025): 969–77. https://doi.org/10.31943/afkarjournal.v8i2.1420.AL-AFKAR.
