PENGARUH PENGGUNAAN ARTIFICIAL INTELLIGENCE (AI) SEBAGAI MEDIA PEMBELAJARAN TERHADAP MOTIVASI BELAJAR MAHASISWA
DOI:
https://doi.org/10.34125/jkps.v11i5.3599Keywords:
Artificial Intelligence, media pembelajaran, motivasi belajar, Technology Acceptance ModelAbstract
The development of Artificial Intelligence (AI) in higher education has transformed learning processes by providing adaptive, personalized, and accessible learning support. The increasing adoption of AI applications, including academic chatbots and generative AI, has created new opportunities for improving students’ learning experiences. However, empirical studies examining the relationship between AI utilization and students’ learning motivation, particularly within regional higher education contexts in Indonesia, remain limited. This study aims to analyze the effect of Artificial Intelligence (AI) utilization as a learning medium on students’ learning motivation in higher education institutions in West Sumatra. This research employed a quantitative approach using a cross-sectional survey design involving 134 undergraduate students selected through simple random sampling. Data were collected using a five-point Likert-scale questionnaire developed based on the Technology Acceptance Model (TAM) and Self-Determination Theory (SDT). Data were analyzed using descriptive statistics and simple linear regression with IBM SPSS Statistics. The results showed that AI utilization and students’ learning motivation were categorized as high, with mean scores of 4.20 and 4.16, respectively. Regression analysis indicated that AI utilization had a positive and significant effect on learning motivation, explaining 33.1% of its variance (R² = 0.331). These findings highlight the importance of ethical AI integration and digital literacy development to support meaningful learning experiences in higher education.
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